People only remember the extraordinary, strange, wild, surprising and unusual. You need to make ...

​Read More

In the last post we talked about how to learn about your big fish ...

​Read More

Today I’d like to discuss the science of the memes and how spreading ideas ...

​Read More

Today’s lesson will talk about how word of mouth messages are delivered and how ...

​Read More

Today we’ll cover the idea of shortening your customers’ decision-making process with positive word ...

​Read More

Today we’re going to talk about how to harness the power of word of ...

​Read More